December 3, 2013
Adidas Officially Announces Partnership With Kanye West
Last week, Kanye West stopped by Hot 97 for an on air interview with Angie Martinez. During the interview, Kanye unofficially announced he signed a deal with Adidas. Today, Adidas made the partnership official by releasing a statement welcoming Kanye to the Adidas family.
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."