In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases -- making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release. Watch in HD! -- Directed by Roger Gengo & Erick Cespedes  However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers. In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you. But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.   [gallery] Click here to visit the online store.
Video | September 25, 2012
American Royalty, presented by The Masked Gorilla

In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases — making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release.

Watch in HD! — Directed by Roger Gengo & Erick Cespedes 

However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers.

In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you.

But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.  

Click here to visit the online store.


latest
Track | September 20, 2017
Listen To Cursed’s New Song “Back From Tha Dead”

Six Set's Cursed is back with a brand new song. Today The South Central, Los Angeles rapper dropped "Back From Read more ›

Track | September 18, 2017
Listen To Juicy J’s New Song “Freaky” f. A$AP Rocky & $uicideBoy$

Juicy J just dropped his new mixtape 'Highly Intoxicated.' Along with producing a majority of the project, $uicideboy$ are featured on Read more ›

News | September 17, 2017
YBN Nahmir’s “Rubbin Off The Paint” Is About To Be Your New Favorite Song, Meet The 17 Year Old Rapper In His First Interview

A few days ago we introduced you to YBN Nahmir and his song "Rubbin Off The Paint." In just those Read more ›

Video | September 17, 2017
Watch Thrasher’s Recap Of The 2017 ‘Dime Glory Challenge’

Even though it's only been around for 3 years, Dime's now annual 'Glory Challenge' is easily the best "contest" in Read more ›

Track | September 17, 2017
Listen To Teddy’s New Song “Drop The Top” f. iLoveMakonnen

A few days ago Lil Peep posted a photo of himself, iLoveMakonnen, and Teddy in the studio. Teddy, a mysterious Read more ›

Track | September 17, 2017
Listen To Chetta’s New Song “Belly Of The Beast”

A few weeks ago we introduced you to G59 affiliate Chetta with his new EP 'Polluted Paradise 3.' Tonight the Read more ›

LOAD MORE
© 2016 MASKED GORILLA