In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases -- making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release. Watch in HD! -- Directed by Roger Gengo & Erick Cespedes  However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers. In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you. But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.   [gallery] Click here to visit the online store.
Video | September 25, 2012
American Royalty, presented by The Masked Gorilla

In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases — making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release.

Watch in HD! — Directed by Roger Gengo & Erick Cespedes 

However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers.

In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you.

But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.  

Click here to visit the online store.


latest
Track | January 22, 2017
Listen To Migos’ New Song “What The Price”

Migos are just 5 days away from releasing their new album, 'Culture.' The Atlanta trio drop a new single from Read more ›

Track | January 22, 2017
Listen To Two9′s New Song “Rackades” f. Curtis Williams, Key!, and Jace

Atlanta collective Two9 is finally gearing up to release their debut album 'FRVR.' In preparation of the release Curtis Williams, Read more ›

Track | January 20, 2017
Listen To Joey Bada$$’ New Song “Land of the Free”

If there's one thing to find solace in on a day like today, it's the knowing that music is going Read more ›

Fashion | January 19, 2017
Supreme and Louis Vuitton Just Unveiled a Huge Collection

​ One of Supreme's most sought after pieces is their Louis Vuitton box logo t-shirt collaboration from 2000. The only problem Read more ›

mixtapes | January 18, 2017
Stream Thouxanbanfauni’s New Mixtape ‘Heavy Weight Champ’

Thouxanbanfauni kicks off 2017 by releasing his 3rd mixtape of his career. The Atlanta rapper drops 'Heavy Weight Champ.' The Read more ›

Small Box Feature | January 18, 2017
Watch Wifisfuneral’s “Antisocial Club” Music Video

Wifisfuneral is currently criss-crossing the country on Robb Banks' 'Death of My Teenage' tour. The South Florida rapper doesn't let Read more ›

LOAD MORE
© 2016 MASKED GORILLA