In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases -- making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release. Watch in HD! -- Directed by Roger Gengo & Erick Cespedes  However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers. In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you. But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.   [gallery] Click here to visit the online store.
Video | September 25, 2012
American Royalty, presented by The Masked Gorilla

In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases — making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release.

Watch in HD! — Directed by Roger Gengo & Erick Cespedes 

However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers.

In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you.

But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.  

Click here to visit the online store.


latest
Video | June 21, 2019
convolk Interview – Masked Gorilla Podcast

On the 12th episode of the Masked Gorilla Podcast, host Roger Gengo sits down with Oakland rapper/ singer convolk to Read more ›

Video | June 11, 2019
Fukkit Interview – Masked Gorilla Podcast

On the 11th episode of the Masked Gorilla Podcast, host Roger Gengo sits down with Miami rapper Fukkit to talk Read more ›

Track | May 22, 2019
Listen To Freddie Dredd’s New Song “All Alone”

Canada’s very own Freddie Dredd returns today with another new song. The Doomshop raper dropped the self-produced track “All Alone” Read more ›

Small Box Feature | May 22, 2019
Watch Xanman’s “Gucci Down” Music Video

Xanman is poised to be the next young breakout rap star.¬†Today the DMV rapper returns with a music video for Read more ›

Music Videos | May 22, 2019
Watch Killstation’s ‘Sarcoma’ Music Video

It looks like Killstation’s official debut album ‘The Two Of Us Are Dying’ is finally nearing its release. Today the Read more ›

LOAD MORE
© 2016 MASKED GORILLA