In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases -- making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release. Watch in HD! -- Directed by Roger Gengo & Erick Cespedes  However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers. In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you. But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.   [gallery] Click here to visit the online store.
Video | September 25, 2012
American Royalty, presented by The Masked Gorilla

In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases — making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release.

Watch in HD! — Directed by Roger Gengo & Erick Cespedes 

However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers.

In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you.

But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.  

Click here to visit the online store.


latest
Video | May 24, 2018
Kamiyada Goes ‘In The DMs’ w/ Masked Gorilla

‘In The DMs’ is a weekly interview series from Masked Gorilla that lets fans ask the questions! Watch above as Read more ›

Track | May 22, 2018
Tracy and Clairo Are Dropping A Collab Soon

Everyone’s favorite bedroom pop Queen Clairo announced on Twitter that she has a song with underground rap favorite Tracy. This should Read more ›

Track | May 22, 2018
Listen To Misery Club’s New Song “Left Side”

Misery Club is a brand new crew composed of singers Wicca Phase, Jon Simmons, Fantasy Camp, and Zubin along with Read more ›

Track | May 22, 2018
Listen To Tracy’s New Song “비가 올 때 쏟아진다”

Fresh off dropping his insanely infectious track “Like A Farmer,” and the remix with Lil Uzi Vert, Tracy returns to Read more ›

Track | May 22, 2018
A Night Lovell x $uicideboy$ Collab Track Is Dropping Soon

It’s finally happening. Everyone’s favorite Canadian underground rapper Night Lovell announced on Twitter that he has a collaborative song with New Read more ›

LOAD MORE
© 2016 MASKED GORILLA