In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases -- making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release. Watch in HD! -- Directed by Roger Gengo & Erick Cespedes  However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers. In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you. But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.   [gallery] Click here to visit the online store.
Video | September 25, 2012
American Royalty, presented by The Masked Gorilla

In the current digital space that is the new music industry, artists release music more frequently than ever to remain present in the constantly changing "now." With releasing the music itself, now comes the challenge of standing out from the droves of other releases — making single cover art, which was once just a formality for iTunes, is now an essential aspect of each and every release.

Watch in HD! — Directed by Roger Gengo & Erick Cespedes 

However when Childish Gambino released the three singles leading up to his most recent mixtape, 'Royalty,' he did more than just stand out. Gambino used the artwork as an equal platform to convey the message of his music. The thought process behind those three single covers, and the seven other pieces in the collection, were more in depth and planned out than most commercially released album covers.

In 'American Royalty, presented by The Masked Gorilla' artist Sam Spratt narrates the story of how exactly these pieces came to be. From him using Normal Rockwell as inspiration, to Gambino conducting interviews with local Atlanta youth to gain a perspective of their thought on current music, the depth which Spratt and Gambino went into telling the 'American Royalty' story may surprise you.

But that's not all. Coinciding with the release of the mini-documentary, Gambino and Spratt opened up an online store where you can purchase a limited edition high-quality print from the collection.  

Click here to visit the online store.


latest
Music Videos | December 6, 2016
Kodak Black Releases First Post-Jail Song, “There He Go”

Late last week Kodak Black was released from jail on a $100,000 bond, as his current court case continues to Read more ›

News | December 6, 2016
Chance The Rapper Makes History, Nominated For 7 GRAMMY Awards

It was only earlier this year that Chance The Rapper released ‘Coloring Book,’ his third free mixtape of his career which at the time… Read more ›

News | December 5, 2016
Ab-Soul’s New Album ‘DWTW’ Is Dropping This Friday, Stream His New Single “Threatening Nature”

  Earlier today the CEO of Ab-Soul's record label Top Dawg Ent. took to Twitter to finally announce the release Read more ›

News | December 4, 2016
Kyle Walker Is Thrasher Magazine’s 2016 ‘Skater Of The Year’

Late last month Thrasher Magazine revealed a long list of nominees for their annual ‘Skater Of The Year’ Award. After some online voting… Read more ›

Video | December 3, 2016
Lil Yachty Responds to J.Cole’s Diss On “One Day Everybody Gotta Die”

A few nights ago J.Cole released a Tidal exclusive documentary in promotion of his album, which most notably included a Read more ›

Video | December 3, 2016
Watch Hardies Hardware “What Will You Fight For?” Video

Last year Na-Kel Smith and Tyshawn Jones launched Hardies Hardware, a new skateboard hardware/ clothing company with a team that mainly Read more ›

LOAD MORE
© 2016 MASKED GORILLA