Asher Roth Talks: Mac Miller “Beef”, Def Jam, “Frat Rap” & More (UNMASKED)

Along with posting new music from emerging rappers around the clock, here at The Masked Gorilla we meet up and interview the very artists we cover. The bi-montly 'Unmasked' feature is an in-depth video-interview series, featuring popular rappers from the TMG Top 50. Check out the latest episode of our exclusive series below. 

Thanks to his 2009 mixtape 'So Far Gone', Drake is the catalyst who kicked off an entire scene of young rappers who currently do, and will, have the rap game in a chokehold for the next fifteen years. If there is anyone who can even come close to Drake's influence in this current scene, it's Asher Roth.

With the release of his 'GreenHouse Effect' mixtape in 2008, Roth also forever changed the hip hop landscape. As the first relevant white rapper to emerge since Eminem in the 90's, Roth was tackled by an avalanche of unwarranted comparisons to Em. It affected Asher so strongly that he felt it necessary to dedicate a song to the comparisons on his debut album 'Asleep In The Bread Album' with "As I Em". With the succses of that project, the comparisons slowed down, but Asher would find himself with another cross to cary soon there after.

"I Love College" launched Asher to superstar status, but the easy-going college anthem would go onto unexpectedly spawn a whole new generation of rappers, and even a new sub-genre: Frat-rap. Asher Roth was nailed to a beer pong table for the sins of every single teen kid with a macbook & garageband. The image was one Asher was never comfortable with and has been working since 2009 to try and erase. 

Whether Roth will ever reach the success of his first single is uncertain, however is influence is not. 50% of your favorite rapper's would simply enough not exist if it wasn't for Roth coming out in 2009. Rapper's such as Mac Miller never had to face one single Eminem comparison, let alone prove why they deserved to be heard despite their unconventional hip hop background. If Drake opened the gates for new rappers, Roth paved the way for about half of them to succeed without trial or tribulation. 

Written By: DV