Earlier this year A$AP Rocky debuted his new single "Multiply" live at Coachella. After months of anticipation, and speculation about his sophomore album, last night Rocky released the full version of "Multiply" along with the music video. The single and music video almost entitely focuses on his disdain for streetwear brands Been Trill and HBA. Wasting no time, Been Trill designer Heron Preston is already capitalizing on the diss. The designer took to Instagram earlier today, wearing a t-shirt featuring a still from the "Mutliply" music video, offering the tees to his fans to $50 a piece. He also included the below message: "what happened to rapper on rapper beef? the days of biggie vs tupac & jay z vs nas are over. Remember how Nas's "Ether" or Tupac "Hit Em Up" made you feel? Remember what that meant for rap music? The fact that a rapper dissed a clothing company is a huge sign of the times. does that mean rap is boring? has rap lost it's edge? Today, power in music is style. power is fashion. Let's keep this shit shocking and competitive! this is how you push things forward. and the song/video is good. let's continue to shake shit up! our culture needs it.... I present to you the "Tip Drill" tee, my latest installment in the Heron Preston Bootleg series. Buy it now for $50 shipped / just email tipdrill@heronpreston.com to buy​"  - Heron Preston
News | October 3, 2014
Been Trill Designer Responds To A$AP Rocky’s “Multiply” Diss

ycjehw9b0ikdifdts4ow

Earlier this year A$AP Rocky debuted his new single "Multiply" live at Coachella. After months of anticipation, and speculation about his sophomore album, last night Rocky released the full version of "Multiply" along with the music video. The single and music video almost entitely focuses on his disdain for streetwear brands Been Trill and HBA.

Wasting no time, Been Trill designer Heron Preston is already capitalizing on the diss. The designer took to Instagram earlier today, wearing a t-shirt featuring a still from the "Mutliply" music video, offering the tees to his fans to $50 a piece. He also included the below message:

"what happened to rapper on rapper beef? the days of biggie vs tupac & jay z vs nas are over. Remember how Nas's "Ether" or Tupac "Hit Em Up" made you feel? Remember what that meant for rap music? The fact that a rapper dissed a clothing company is a huge sign of the times. does that mean rap is boring? has rap lost it's edge? Today, power in music is style. power is fashion. Let's keep this shit shocking and competitive! this is how you push things forward. and the song/video is good. let's continue to shake shit up! our culture needs it…. I present to you the "Tip Drill" tee, my latest installment in the Heron Preston Bootleg series. Buy it now for $50 shipped / just email tipdrill@heronpreston.com to buy​"  – Heron Preston


latest
Video | October 5, 2021
HIVEMIND Interview – Masked Gorilla Podcast

On the 44th episode of the Masked Gorilla Podcast, host Roger Gengo interviews emerging YouTube music and comedian savants about Read more ›

Video | October 5, 2021
Lil Lotus Interview – Masked Gorilla Podcast

On the 42nd episode of the Masked Gorilla Podcast, host Roger Gengo interviews emo rapper Lil Lotus to talk about Read more ›

Video | October 5, 2021
OnlyBino Interview – Masked Gorilla Podcast

On the 41st episode of the Masked Gorilla Podcast, host Roger Gengo interviews emerging Florida artist OnlyBino to talk about Read more ›

Video | September 8, 2021
SSGKobe Interview – Masked Gorilla Podcast

On the 43rd episode of the Masked Gorilla Podcast, host Roger Gengo interviews emerging rapper SSGKobe to talk about growing Read more ›

Video | June 16, 2021
WHOKILLEDXIX Interview – Masked Gorilla Podcast

On the 40th episode of the Masked Gorilla Podcast, host Roger Gengo interviews Masked Records’ artists WHOKILLEDXIX live from the Read more ›

Video | May 13, 2021
Danny Towers Interview – Masked Gorilla Podcast

On the 39th episode of the Masked Gorilla Podcast, host Roger Gengo interviews Danny Tower live from the Half Evil Read more ›

LOAD MORE
© 2016 MASKED GORILLA