Tonight the clothing company which built their entire brand around the illusion of exclusivity, has ditched their #veryrare aesthetic in a surprising turn of events. Pac Sun has announced that Been Trill, the brain-child of Kanye West's style advisor Virgil Abloh, is now available for purchase via their online shop and malls across America.  Along with ditching the exclusivity, Been Trill also discarded the high price tag for the new Pac Sun partnership. The once $100 t-shirts are now available for under $30.
News | June 30, 2013
Been Trill Now Available at Pac Sun

 Been Trill Pac Sun MaskedGorilla 2

Tonight the clothing company which built their entire brand around the illusion of exclusivity, has ditched their #veryrare aesthetic in a surprising turn of events. Pac Sun has announced that Been Trill, the brain-child of Kanye West's style advisor Virgil Abloh, is now available for purchase via their online shop and malls across America. 

Been Trill Pac Sun MaskedGorilla 1

Along with ditching the exclusivity, Been Trill also discarded the high price tag for the new Pac Sun partnership. The once $100 t-shirts are now available for under $30.