July 11, 2013
Curren$y & Jet Life Partner w/ BitTorrent For New Compilation Mixtape
Curren$y and the rest of the Jet Life team are looking to innovate the way free projects are released. Today it was announced Jet Life has partnered with BitTorrent to release their next compilation mixtape as a BitTorrent Bundle. This platform allows Spitta and his crew to create and release "HD footage, interactive tour posters, catalogs, exclusive contests, and rewards you can redeem offline, at shows."
Below is a clip, created by BitTorrent, which explains what a BitTorrent Bundle is in more depth.
Austin Leigh Briggs, Jet Life Digital Marketing and Brand Strategist, released a statement regarding the recent partnership.
“When the discussion began with BitTorrent, it became apparent that that Bundle format could help us reinvent and grow 2.0 mixtape culture. Jet Life has built a massive audience by embracing a DIY, direct-to-fan mentality from the start. We’ve always put listeners first. BitTorrent allows us to reach these fans – as well as one of the largest audiences online.”
The Jet Life BitTorrent Bundle will be available starting July 30th.