January 31, 2013
Did A$AP Rocky’s Record Label Buy Copies of Long Live A$AP?
A common accusation of major record label foul-play, is that labels purchase copies of their own artists' album to pad sales. Although this is nearly impossible to ever prove, and of course record labels would never admit to it, at this point the practice has been accepted as commonplace by fans and industry insiders alike.
When A$AP Rocky's debut album leaked an entire month before the official release, it's safe to say we all assumed the first week sales wouldn't be too impressive. Even with the leak, Long Live A$AP managed to move 141k units first week, landing the #1 spot on Billboard.
Even more surprising than the first week sales, were the second weeks sales. Respected online marketing strategist Chris Franco reported on these second week sales, while calling into question the validity of the first week sales.
We will of course never know whether Franco's accusation is true or not, but it is interesting to think about. If there's one thing we do know however, it's that Kreayshawn's label is in the clear.