Think about it, when is the last time you've seen Drake and The Weeknd interact on Twitter, let alone release music together? It's been months and apparently it's more than just a coincidence.
Well The Weeknd eventually went on to sign a solo deal with Universal Republic this past September and release Trilogy with no attachment to OVO in November. That's apparently when Drake and The Weeknd's relationship went sour.
You won't get away with just a thank you…you owe me a favor.
— Drizzy (@Drake) December 11, 2012
Shortly after Drake alluded to that situation with the above tweet, he released "Started From The Bottom." The song, which was recorded on October 25th, has slightly more direct shots on the second verse/ bridge of that single.
"I could turn your boy into the man. There ain't really much I hear that's poppin' off without us nigga, We just want the credit where it's due… No new niggas, nigga we don't feel that. Fuck a fake friend, where you real friends at?"
Tonight the beef was all but confirmed, when the official OVOFest Twitter account sent out the below tweet.
— October's Very Own (@OVOFest) February 23, 2013
With The Weeknd's XO acronym removed from the once OVOXO set, the symbolic tweet alludes to the fact that Abel is no longer apart of Drake's crew. The OVOXO clothing has since been removed from Drake's official store, leaving only OVO branded gear behind.
While neither artist is known for firing off direct public shots, it has been verified by industry insiders that there is in fact currently a rift between the two. Stay tuned for more details as they come in.