September 9, 2012
Forbes Reveals 2012 Hip-Hop “Cash Kings” List
As I'm sure you already know, Forbes is the most respected source for everything money related. The publication recently published their annual Cash Kings: Hip-Hop's 20 Top Earners list. While you may be surprised as to which TMG favorites made the list, it might be even more surprising to see who didn't.
Before we get started, let's briefly touch on the logistics behind these numbers: "Income from touring, record sales, publishing, films, merchandise sales, endorsements and other ventures. Management, agent and attorney fees are not deducted; earnings are tabulated from May 2011 to May 2012." So in other words, this is the raw amount these rappers brought in, while a good chunk of it goes to pay the various people who keep their operation running.
Drake is hands down the most popular & successful rapper in the new school rap class which we've been covering since 2009. So it's no surprise that Drake came in at: 6. with $20.5 million.
Wiz Khalifa's mainstream appeal is beginning to rival that of Drake's, but there's apparently still a hefty gap in terms of annual revenue. Wiz Khalifa comes in at: 12. with $9 million. With Wiz's patented "stoner" image, it's hard to see him with any big corporate sponsors like Drake anytime soon.
Mac Miller may be the biggest surprise on this list, coming in at: 19. with $6.5 million. Mac appeals to a wide-variety of fans, as he is extremely relatable to just about every kid out there. That, coinciding with the fact that he's still an "indie-rapper," may not make this a such a surprise after all.
While Drake, Wiz Khalifa, and Mac Miller were the only TMG favorites to be featured, of course some of the other big names failed to make the list. Wale, J. Cole, Waka Flocka, and Kid Cudi were just a few to be excluded.