July 3, 2013
J.Cole Beats Kanye West in Second Week Sales
Two weeks ago, on June 18th, Kanye West, J.Cole, and Mac Miller, all released retail studio albums. After the dust settled, the first week sales fell into place in that very order, as many assumed. However the race between West's sixth studio album and Cole's sophomore effort was closer than many expected it would be, with Yeezus selling 328,800 copies and Born Sinner moving 297,922.
Today the second week numbers have been revealed. Born Sinner moved another 83,652 copies, beating out Yeezus' 65,721. With no radio single or music video, Kanye West relied strictly on it's minimalistic approach for promotion, while Cole's single "Power Trip" featuring Miguel took over the airwaves.
Mac Miller's independently released sophomore album 'Watching Movies with the Sound Off' slipped down to the 13th spot on the charts, selling a modest 22,653 copies in the second week moving the sales total to 124,448.