December 10, 2014
Kendrick Lamar Signs Endorsment Deal w/ Reebok
Kendrick Lamar just became the latest MC to sign a sneaker endorsement deal. Casey Veggies, Rockie Fresh, Drake and Travi$ Scott are just a few other well respected artists who have inked their own deals in the recent past.
Today it was announced that Kendrick was snatched up by Reebok to join their growing lineup of artists aligned with the brand. To introduce him as part of the family, Reebok released a three minute video featuring K.Dot reciting a verse while walking around his city.