May 24, 2014
NEW MUSIC: Kanye West – God Level
Kanye West made a musical contribution to his new partnership with sports brand jugernaut Adidas. With the 2014 Fifa World Cup only a few weeks away, Adidas has launched a new ad campaign, using the slogan All In or Nothing. Adidas took advantage of their new partnership with Kanye and requested an original song. The end result, a track presumably called "God Level," since it is the phrase most repeated throughout the song. The track and the commercial it accompanied can be checked out below.