This past summer professional skateboarder Paul Rodriguez sent shockwaves through the skate-community when he announced his departure from longtime board-sponsor Plan-B. After months of speculation in regards to what the future would hold for Paul, today he announced the launch of Primitive Skateboards. During an episode of Trajectory on The Berrics, P-Rod spoke about Primitive (the skate-shop), turning it into it's own brand, what's in store for the new skateboarding company, who's on the team, and more.
Video | April 10, 2014
Paul Rodriguez Launches Primitive Skateboarding

This past summer professional skateboarder Paul Rodriguez sent shockwaves through the skate-community when he announced his departure from longtime board-sponsor Plan-B. After months of speculation in regards to what the future would hold for Paul, today he announced the launch of Primitive Skateboards.

During an episode of Trajectory on The Berrics, P-Rod spoke about Primitive (the skate-shop), turning it into it's own brand, what's in store for the new skateboarding company, who's on the team, and more.