A$AP Rocky released his "Purple Swag" music video in July of 2011, that following October he signed a 3 million dollar record deal, with out even releasing a complete project yet. Later that month, he finally released his debut mixtape 'Live.Love.A$AP,' shining the spotlight on not only himself but his A$AP Mob crew. A year later they all teamed up to release Lord$ Never Worry. So what'd we think of the mixtape?
A$AP Rocky sacrificed the spotlight on his debut mixtape, Live.Love.A$AP, by choosing to feature his friends one too many times, resulting in a project that had the listener skipping throughout the entire middle of the tape. It turns out that sacrifice ended up going to waste, as a year later Rocky’s friends are irrelevant as ever.
This leads us to Lord$ Never Worry, a collaboration mixtape from the A$AP Mob. Rather than going the route of MMG’s Self Made by featuring mainly posse cuts, Lord$.Never.Worry instead features just one rapper, on nearly every track. That in itself makes this project nearly impossible to digest all at once, leaving it painful to listen to straight through.
Coupling with the compilation of the tracks, the production is the other half of why Lord$.Never.Worry lacks consistency. The A$AP Rocky sound we’ve grown to know was built on the backs of SpaceGhostPurrp and Clams Casino. Over a third of Live.Love.A$AP was composed of their production. With A$AP Mob and Raider Klan currently feuding, it was evident that SpaceGhostPurrp wouldn’t be featured this time around. It’s puzzling however that Clams Casino’s production is only found on one track. Just like the artists, the producers on this mixtape change with nearly every song.
Although the project lacks a general cohesiveness, there are standout tracks you can skip to such as, “Dope, Money, Hoes,” “Y.N.R.E.,” “Purple Kisses,” and “Told Ya.” With each of those songs coming from a different rapper – Da$h, Twelvvy, Rocky, and Ant – Lord$ Never Worry in theory does it’s job of exposing the crew beyond Rocky. However as an overall project, it falls incredibly short.