April 18, 2014
The Chicago Tribune Declares Drill Music Dead
As of right now, the spotlight is on Chicago thanks in part to the city's ying and yang, Chief Keef and Chance The Rapper. However, as the stock continues to rise for artists who do not directly associate themselves with the city's violence, such as Chance The Rapper and Vic Mensa, those who are completely submerged in it, like Chief Keef and Lil Reese, are seemingly losing their value.
The Chicago Tribune wrote an article declaring drill music dead, claiming hip hop listeners and journalists alike are putting some distance between themselves and the violence associated with the micro genre.
"By most reckonings, drill peaked during the summer of 2012, when Keef played the Lollapalooza and Pitchfork music festivals and signed to Interscope Records, a deal reportedly worth almost six million dollars (that figure includes performance targets; he likely won't see all of it). Several other local rappers, including Lil Durk and Lil Reese, also signed deals. Thanks to drill, Chicago was and mostly still is the hottest hip-hop destination on the planet for music journalists, record label executives, disaster tourists and fans. But almost two years have passed since the Summer of Keef — an eternity in the life of a white-hot microgenre — and only one major drill project (Keef's official debut, "Finally Rich") and a handful of near-great mixtapes (Lil Herb's "Welcome to Fazoland," King Louie's "Drilluminati 2") have been released, Keef spent the winter on a leisurely tour of West Coast rehab facilities, and drill is dead."
Click here to read the article in its entirety.